Steelers receiver Antonio Brown‘s much-publicized use of Facebook Live last week wasn’t an accident or a random event.

The star pass-catcher, who drew the public ire of coach Mike Tomlin, will play the Patriots today, a week after opening up his team’s postgame locker room to hundreds of thousands of people via a live stream. And he did so as a company man.

Brown actually has a big-time marketing deal with Facebook, sources say, part of his lucrative off-the-field portfolio. The deal is worth in the high six-figures, per the same sources.

So yes, business appears to be boomin’.

Brown is awaiting discipline from the Steelers, and it’s likely that a fine is coming. The team is still gathering more info, but the expectation is that they will wait until after the game to penalize him for conduct detrimental to the team.

Brown also broke the league’s social media policy for using social media while reporters had not yet finished their postgame duties. The league will look at how the Steelers punish Brown, and if the team fines him, don’t expect the league to follow suit with a fine of its own.

Tomlin has called Brown’s actions “foolish and inconsiderate.” Brown issued an apology and explained “emotions and genuine excitement” got the best of him. Tomlin then had a talk with Brown about the topic, but it seems he got most of his vitriol out early in the week.

Teammates put it behind them by mid-week, and by today, the focus will be all about the game. One can assume when it’s over — win or lose — you won’t see a recap on Facebook Live.

Follow Ian Rapoport on Twitter @RapSheet.

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